Throughout the campaign, these talented individuals showed how the Surface Pro 4, powered by Windows 10 helped them to be more productive and creative. The four individuals are:
- Pang Tun Yau, Editor of Lowyat.Net – Malaysia’s largest tech publication, full-time tech fan, and a self-proclaimed walking gadget encyclopedia.
- Raeesa Sya, Entrepreneur, brand strategist, designer, commercial model, and currently the co-founder and Chief Commercial Officer (CCO) of Bfab.my, an online beauty, and one-stop wellness center.
- Reuben Samuel, Professional DJ and multi-instrumentalist, as well as the founder of Mile High Sounds. He also goes by the moniker “Blastique” for his more electronic-based projects.
- Sheldon Goh, Accomplished comic book and storyboard artist with notable works, including horror and adventure comic book series “Grimm Fairy Tales” and other independent comic book publishers in the United Kingdom.
|Bruce Howe, General Manager, Consumer Channel Group at Microsoft Malaysia, addressing the media at the TGIF with Surface session on Friday|
“Our company mission is to empower every person and every organization to do more – with the right tools like the Surface Pro 4, there are no limits to what you can achieve, and that is what we are looking to accomplish with this campaign,” commented Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “People may have seen or heard of tech reviews of the Surface Pro 4, but we know that they also want to see it’s practicality. And our engagement with Pang Tun Yau, Raeesa Sya, Reuben Samuel and Sheldon Goh does just that – the campaign is a challenge to these individuals – and by extension to all Malaysians – to explore what they could do with this powerful device.”
|Andres Sirel, Windows & Devices Business Group Lead at Microsoft Malaysia, demonstrating Windows Ink – an all-new experience, putting the power of Windows in the tip of the Surface pen|
|Pang Tun Yau, Editor at Lowyat.Net, describing his experience working on the go with the Surface Pro 4|
|Raeesa Sya, CCO and Founder of Bfab.My, sharing tips on how the Surface Pro 4 can be an essential tool for a busy entrepreneur like her|
|Reuben Samuel, professional DJ and multi-instrumentalist, giving LIVE music-making demonstration on the Surface Pro 4|
As for multi-instrumentalist and musician Reuben, his challenge was to create a unique soundscape with a Malaysian vibe – a challenge he completed by mising sounds from a busy Malaysian street, a local TV program, and the voices of Malaysians themselves. Mixed using the Surface Pro 4, he shares his experiences while producing it from start to finish.
“Sound and music are something that is very abstract and one can very well interpret the piece in various ways, but it took careful planning for me to record each sound and stitch them on the Surface Pro 4. Being a stranger to the Surface, the device has impressed me since I started using it – from replacing the mouse with a more natural movement using the Surface Pen, to doing the mixing on the device without my sequencer – in short, the Surface Pro 4 has really exceeded my expectations!” he said.
|Sheldon Goh, accomplished comic book and storyboard artist, sharing design variations for character Spike, the sidekick to his original superhero character The Mighty Kenyalang, designed on Surface Pro 4|
Last but not least, comic book artist Sheldon Goh was challenged by Microsoft to create a Malaysian-themed superhero worthy of any mainstream comic, to which he responded with Sarawak-insipired creations – the “Mighty Kenyalang” (Rhinoceros Hornbill) and his sidekick, Spike. The superhero boasts uniques Rhinoceros Hornbill features including a horned-mask and winged black-and-white cape.
|Sheldon Goh, giving a live demonstration of how he sketched the initial designs of his comic book character on the Surface Pro 4|
Other than a few minor setbacks that the four individuals seem to agree on such as the kickstand not being as lap friendly as it could be, overall they were all quite impressed with the Surface Pro 4 and would definitely use it as their main device. Bruce Howe also chimed in at the last second that although the free upgrade offer to Windows 10 was a first for Microsoft, helping people upgrade faster than ever before, time is running out! The free upgrade offer will end soon on the 29th of July. The event then ended with a short Q&A and photo session, and after that we all went on our merry way! In conclusion, the seemingly formidable Surface Pro 4 does seem to be keeping up with expectations. However, if anyone is interested in a more in-depth review to see how the Surface Pro 4 would hold up in depths of Tech-Critter’s lab do let us know!
Once again, this has been Jack bringing you coverage of Microsoft’s TGIF with Surface, stay tuned for everything tech related right here at Tech-Critter. Thank you for reading and I hope you have a nice day!
Pang Tun Yau