Since its announcement, GPP, NVIDIA’s GeForce Partner Program has garnered quite an amount of controversy, as well as receiving tons of backlash from the PC enthusiasts community. The topic has been brought up on social media, community forums, etc for a couple of times or more, with claims of anti-competitive behavior such as restricted GPU supply towards AIB partners who did not join the controversial program.
The launch of the AREZ sub-brand from ASUS has somewhat unintentionally supported the claim on the anti-competitive behavior of GPP. Although the name AREZ is somewhat related to the previous Republic of Gamers branded limited edition AMD Radeon graphics card, some believe this as the move to secure the GeForce GPU for its ROG brand.
Things went out of control as all of us can see, and NVIDIA finally responded to the matter with a full disclosure in their latest blog post on pulling the plug on GPP – putting and end to all the controversy, once and for all.
A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. – NVIDIA
According to NVIDIA, the goal of GPP was to ensure that AIB partner will make their GeForce powered product easily identified by the end users, which explains the line ‘ensuring that gamers know what they are buying and can make a clear choice’ in the blog post. There’s no intention of restricting the AIB partners to produce only GeForce GPU powered graphics card, but NVIDIA has decided to end the program for greater good.