At the Adobe MAX 2025 conference dedicated to content creators and IT engineers dabbling in graphic techs, NVIDIA also joined in to showcase new implementations and iterations made for the Adobe suite.
But the big thing at the event was Team Green and Adobe gathering a whole lot of content creators to come up with a community-edited music video that relies solely on new GPU-accelerated effects in Premiere and Photoshop, marking the ever-evolving capabilities and speed of these AI-based features that make content creation faster and more efficient.
Aside from improving video encoding and decoding for high-resolution 4:2:2 4K and 8K content, they also highlighted how Team Green offers various tools for streamers to improve their content delivery, such as using NVENC for low streaming performance overhead, various AI-enhanced or filtered microphone and camera feeds, GPU-based transcoding for multi-quality streaming, as well as the new Streamlabs AI-powered Intelligent Streaming Agent to assist with live production and moderation.
NVIDIA also demonstrated how RTX GPUs transform 3D creation workflows, with RT Cores handling real-time ray tracing, the OptiX SDK optimizing denoising and rendering, and DLSS boosting viewport performance. This combination allows artists to preview, iterate, and export large 3D scenes in real time while unlocking creative possibilities for virtual reality and VTubing. Through NVIDIA’s AI Blueprint for 3D object generation and support for tools like ComfyUI, creators can now automate texture refinement, object generation, and animation more efficiently than ever.
