The Malaysia External Trade Development Corporation (MATRADE) and Amazon Global Selling are teaming up to empower Malaysian businesses to thrive in the booming world of cross-border e-commerce.

Boosting Malaysian Brands on the Global Stage

This year-long collaboration aims to equip Malaysian businesses, especially SMEs, with the knowledge and resources needed to succeed on Amazon’s global platform. Through a series of initiatives, MATRADE and Amazon will:

  • Host quarterly outreach events: Workshops in Kuala Lumpur, Penang, and Johor Bahru will provide practical guidance on navigating cross-border e-commerce, from account setup to product listing and marketing.
  • Offer online training and resources: Tailored online content will equip Malaysian sellers with the tools and expertise needed to compete on the global stage.
  • Connect with millions of customers: By listing on Amazon, Malaysian businesses can reach hundreds of millions of active customer accounts worldwide, including millions of loyal Prime members.

Unlocking Growth Potential

Malaysia’s e-commerce export value is projected to soar to MYR36.2 billion (USD8.6 billion) by 2027, highlighting the immense potential for Malaysian businesses.

“This collaboration aligns perfectly with our national economic development plans,” said Mr. Mansor Shah Wahid, Deputy Chief Executive Officer at MATRADE. “We aim to empower Malaysian SMEs to leverage the power of cross-border e-commerce and grow their international brands.”

Amazon’s Global Infrastructure: A Launchpad for Success

Amazon’s extensive global network provides Malaysian sellers with a powerful platform for reaching new customers:

  • Global reach: Presence in 22 countries with shipping capabilities to over 200 destinations.
  • Extensive fulfillment network: Over 400 fulfillment centers worldwide for efficient product storage and delivery.
  • Millions of potential customers: Direct access to hundreds of millions of active Amazon customer accounts.

Fulfillment by Amazon (FBA): Scaling with Ease

FBA allows sellers to focus on product development and marketing while Amazon handles storage, order fulfillment, customer service, and returns. This empowers businesses to scale their operations efficiently.

Dedicated Support for Malaysian Businesses

A dedicated Amazon team based in Singapore will provide ongoing support to Malaysian sellers. This includes:

  • Educational workshops and events: Tailored programs to educate entrepreneurs, manufacturers, and resellers on cross-border e-commerce strategies.
  • Market awareness initiatives: Proactive efforts to raise awareness and understanding of cross-border e-commerce opportunities.

A Success Story: Galano Furniture

Galano Furniture exemplifies the transformative power of Amazon Global Selling. “We’ve built a global business with direct connections to international consumers,” said Alisha Tan, Marketing Director at Galano Furniture. “FBA has been instrumental in our success by providing peace of mind on customer service and delivery.”

Looking Ahead: Continued Growth

With this collaboration, MATRADE and Amazon aim to unlock the vast potential of cross-border e-commerce for Malaysian businesses. By equipping sellers with the necessary tools and resources, they hope to fuel Malaysia’s economic growth and propel local businesses onto the international stage.


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