Toshiba TV demonstrates its all-new high-end large-screen smart TV and a slew of advanced TV features at the Consumer Electronics Show 2024 (CES 2024).

The latest “Large Screen” smart TV Models for the global market

Toshiba TV CES2024 FrontSide Large

100Z970M – 100-inch Quantum Dot Mini LED Ultra HD 4K Smart TV

77X9900M – 77-inch Ultra HD 4K OLED TV

The demonstration of the latest REGZA ZR Technology

Advanced AI Picture Optimizer with Evolved AI Scene Detection

The newest AI-based picture optimization uses precise AI-driven image analysis for advanced scene detection. This sophisticated technology enhances realism and vibrancy in scenes, especially on high-brightness displays such as the latest OLED and Mini LED TVs.

Key feature 1: Evolved AI Scene Detection

The latest AI model is exceptional at detecting detailed scenes like nightscapes, fireworks, combat sports, golf, soccer, and more. It utilizes a scene-specific picture optimization process. For example, when it identifies a combat sports scene, it reduces halation and contrast loss in intense lighting conditions, creating an immersive live sports arena experience.

Key feature 2: Scene-adaptive Color Volume Control

The cutting-edge technology in the REGZA Engine ZR series dynamically optimizes peak luminance and color mapping based on detected scenes. It boosts brightness and saturation for self-luminous objects like fireworks and maintains natural tones and depth for scenes with people. This optimization maximizes the performance of high-brightness, wide-color panels, delivering a faithful reproduction of reality.

REGZA Immersive Sound for 5.1.2 Surround 

The newly developed REGZA Immersive Sound delivers an authentic 5.1.2 channel surround sound experience, akin to a movie theater, using only the television’s built-in speakers.

Key feature 1: Speaker Harmonizer for multi-speaker

It elevates audio processing from the standard 2 channels to an impressive 8 channels. Individual optimization for each of the eight speakers, considering factors like frequency characteristics, sound pressure, and time alignment, enhances clarity and precise sound positioning. This results in a genuine 5.1.2 surround sound, offering a heightened and immersive audio experience.

Key feature 2: True 5.1.2 Surround with Dolby Atmos

The demo TV model comes with Dolby Atmos Enabled, offering vertical sound positioning. It accurately reproduces the sound positions defined in the object audio data, bringing theater-quality audio to the television. This provides listeners with a realistic experience, allowing them to discern the direction of different sounds.


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