EMERGE Group which is one of SEA’s IP and gaming partnerships specializing in marketing technology firms, has announced they are collaborating with Kroma, a Web3 infrastructure platform that enables game developers to build from the ground up.
With EMERGE Group’s strong expertise in Web3 marketing and go-to-market (GTM) strategies, it will serve as the Official Game Publishing Partner for Kroma. On the other hand, Kroma will provide grants to its platform for games onboarded by EMERGE Group. In general, the partnership will see Kroma leverage EMERGE Group’s extensive network and Web3 marketing expertise to spearhead various initiatives within the Kroma ecosystem.
Transitioning from traditional Web2 to the emerging Web3 domain poses significant challenges for game developers. Recognizing this gap and the potential to lead a new era in gaming, EMERGE Group and Kroma aim to onboard more games onto the platform and create a seamless onboarding experience for game developers.
Kroma is a pragmatic, adaptive, and user-friendly Layer 2 solution built on the Superchain. It is the first OP Stack rollup with an active fault-proof system utilizing zkEVM, offering users low transaction fees, fast finality, and full backing for developers. as for EMERGE Group, they have positioned itself as the leading game publisher for multiple blockchain and gaming ecosystem projects in recent years including strategic partnerships with TZ Apac, Immutable Games, Gala Games, Nvir World, and Infinite Loop Media, all aiming to amplify the development of Web2 and Web3 gaming with its diverse pool of resources.
Here are the statements issued by CEOs from both organizations.
“EMERGE Group is constantly exploring innovative ways to offer the best gaming experience to our players. Hence, the partnership between EMERGE Group and Kroma signifies a proactive move towards the integration of gaming into the Web3 ecosystem on Kroma. We are truly excited about this new partnership and look forward to onboard our games on Kroma,” – Roy Kek, CEO and Co-Founder of EMERGE Group.
“EMERGE Group’s expertise in Web3 marketing and GTM strategies will significantly boost Kroma’s presence in the gaming industry. By leveraging EMERGE’s extensive network and innovative marketing approaches, we aim to attract high-quality games onto the Kroma ecosystem, driving user engagement and adoption. This partnership will accelerate our mission to lead the Web3 gaming space, offering unparalleled support for developers and players,” – TK Taekyu Park, CEO of Kroma.
