AMD has finally launched the new 3rd Gen AMD Ryzen 3000 series desktop processors. Some are calling this “the most exciting innovation of the PC gaming industry” in 2019. Since each component of a PC relies on an ecosystem of hardware to work together, Cooler Master, MSI, and AMD have joined forces to unlock the potential of this groundbreaking processing technology. MSI has launched a new collection of X570 motherboards, while Cooler Master takes lead on cooling and stabilizing the Ryzen 3000 series’ raw power. Together, all three brands celebrate the launch with the #PlayFastPlayCool campaign.

Cooler Master #PlayFastPlayCool Campaign (2)

The Play Fast, Play Cool campaign centers on the customizability and versatility of the X570 motherboard series. PC Builders can choose how to tailor their build to best suit their own performance and long term stability preferences. The “Play Fast” team stands for maximum performance, utilizing the new PCIe 4.0 standard as supported by AMD. On the other side, the “Play Cool” team stabilizes the system and keeps it cool. No matter which feature set you choose to focus on, your system doesn’t have to make sacrifices. MSI motherboards are fully compatible with both teams. As such, Cooler Master of course leads Team Play Cool as an industry leader in PC cooling solutions.

“We are more than excited to co-launch the Play Fast, Play Cool campaign with the top 2 gaming hardware brands in the world,” said Ted Hung, General Manager of the Computing and Display Business Unit at MSI. “The ‘Play Fast’ and ‘Play Cool’ teams are the most interesting way to compare platform specs for gamers. It’s a great co-partnership opportunity to showcase the impressive overclocking capability and compatibility of the X570 gaming motherboard lineup.”

Cooler Master #PlayFastPlayCool Campaign (1)

To get the most out of your 3rd Gen AMD Ryzen 3000 series and X570 motherboard you need strong components to cool and power your system. That’s what Team Play Cool is all about. Components like Cooler Master’s MasterLiquid ML240P Mirage AIO Liquid Cooler and V750 Gold PSU support your components and keep your system running reliably, safely, and quietly for years after installation.

The #PlayFastPlayCool campaign is now live. Follow Cooler Master, MSI, and AMD on social media for exciting content, giveaways, and more. For more information please visit:


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