The integration of a CRM system with social media management systems can make the processes part of one process. This is because, with automation, the agent does not have to create and publish posts manually. It will not take long before managing social media platforms, in addition to listings, leads, and following up with customers, becomes very time-consuming for the real estate agency.
The integration of a CRM system in real estate social media marketing makes it much easier to develop social media marketing posts from the data that is already available.
Connect Property Data With Social Content
CRM holds crucial data on property types, locations, pricing, availability, and listing changes. When paired with social media channels, the above data can also help generate automatic content.
For instance, in the case of adding a new property in CRM, it is possible to automate content generation by posting listing details. In case of unavailability or sale of the property, this same process ensures that irrelevant information does not get promoted.
This helps save time since there is no need for transferring information from one system to another.
Schedule Posts Automatically
Consistency is essential in social media marketing. Using integration, it becomes easy for real estate business owners to schedule their posts in advance at certain dates and times.
This may include preparing a calendar with posts on:
- Adding new properties
- Announcing open house events
- Updating market news
- Sharing client feedback
- Information about neighborhoods
- Buying and Selling Tips
After creating the schedule, all posts will be posted automatically without logging in to post.
Personalize Content for Different Audiences
It is not necessary that all your followers have the same tastes and preferences. In other words, some people might be looking for info about new listings while others may be searching for market data or advice on selling their property.​
Using a CRM, it will be possible for you to segment the audience according to the property of interest, location, interaction level, or phase of the buyer cycle. This will help you deliver the most appropriate content to each group.
For example, one campaign will target first-time home buyers, providing information on financing options and affordable listings, while other campaigns will target information on luxury property or investments.
Automate Follow-Up Campaigns
Social media automation should not end after posting to your accounts. CRM integration will enable you to integrate your social interactions with follow-up tasks.
Once a certain individual interacts with your campaign, the individual is automatically captured in your CRM. Based on the settings, your CRM will automatically send an email, reminder, or a follow-up task for your salesperson.
Keep Property Information Consistent
Misleading information about prices, unavailability, and wrong information on the property itself might mislead your visitors. The good thing about having a CRM that is integrated is that it gives you a place where you can easily update your social content with correct information. Automation also helps minimize data entry, thus minimizing the possibility of human errors.
Track Social Media Performance
CRM integration may offer valuable information on which campaigns are popular and which result in leads. Comparing social media engagement with other customer information will allow teams to determine what type of content generates leads.
Useful metrics include:
- Post engagement
- Link clicks
- Lead submissions
- Campaign responses
- Conversions
Make Automation More Human
Automated processes will take care of repeated actions but not of creative and thoughtful marketing. Real estate professionals can create their unique videos, respond to comments, provide local insight, and talk to customers personally.
Automating repeated publishing processes and delegating communication and creation of unique content to people is one effective approach.
In the case of real estate social media marketing, CRM integration can assist in automating scheduling, organizing listing data, audience segmentation, and linking social activity with lead generation processes. In other words, it provides a more organized process of publishing with less routine work.
Conclusion
CRM integration helps real estate businesses to make the social media publishing process more integrated and manageable. As a result, businesses can reduce the number of manual actions and at the same time keep their social media channels active. The best approaches are those that automate repeated actions and let human specialists do creative things.
