PRISM+, the consumer electronics brand, is gearing up to open its fifth physical store at Setia City Mall on November 18, 2023. Positioned at L1-137, the brand intends to mark the occasion with special promotions on some of its most popular items, offering discounts and complimentary gifts valued up to RM1,719, available while supplies last.

This latest store launch follows a prosperous year for PRISM+ in the Malaysian market, where it consistently dominated sales categories on major e-commerce platforms. Notably, the brand recently secured top-selling accolades for TVs and Monitors on Lazada during the 11.11 Singles Day sale, reflecting its robust performance on this significant sales day in the region. PRISM+ demonstrated substantial growth, achieving a year-on-year revenue increase exceeding 40%.

Country Director of PRISM+ Malaysia, Eric Kam, emphasized the brand’s commitment to expanding its presence in Malaysia, highlighting the positive reception it has received. The demand for high-quality yet affordable home appliances has been a driving force behind PRISM+’s success in the market.

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The grand opening of the Setia City Mall outlet will feature exclusive promotions on November 18, 2023, starting at 10 am. Limited stock items on launch day include the Q55-QE 4K Android TV at RM1,499 with a complimentary Logitech K400 Wireless Keyboard worth RM129, the Q75 Ultra 4K QLED Google TV at RM4,299 with a free Symphony Soundbar worth RM1,599, the X340 PRO 165Hz 34” Ultrawide Gaming Monitor at RM1,599 with a free G304 mouse (worth RM149) and Elevate X1 stand (worth RM299), and the F240N 165Hz 24” Flat Gaming Monitor at RM599. Logitech G enthusiasts will enjoy an extra 15% off promotional prices, with a maximum of one keyboard, one mouse, and one headset per customer, while stocks last.

Setia City Mall, located in Setia Alam, is described as a hub where innovation and lifestyle converge. As a premier shopping destination, it seamlessly blends cutting-edge technology with a diverse range of retail offerings, providing a unique space for families, tech enthusiasts, and fashion aficionados alike.

At the launch, customers will have the opportunity to physically explore PRISM+’s popular products, including the recently launched affordable Q Series 4K QLED Ultra Google TV series. This series has gained prominence as Lazada’s top-selling TV model during the 11.11 Singles Day sale. PRISM+’s expanded physical presence aligns with its plans to introduce a line of smart home appliances, as hinted earlier in the year.

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In addition to its own products, the outlet will showcase an extensive selection of Logitech G’s latest gaming gear, such as mice, keyboards, and headsets. This complements PRISM+’s range of affordable gaming monitors, establishing the store as a comprehensive one-stop shop for entertainment.


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