KUALA LUMPUR, Malaysia, June 10, 2014 – Dell
today announced the launch of both the Latitude 14 Rugged Extreme notebook and the Latitude 12 Rugged Extreme convertible notebook for
customers who require powerful solutions that can survive unforgiving

new ground-up design and industry-first innovations, the Latitude 12 and 14
Rugged Extreme mark the beginning of a renewed and expanded commitment by Dell
to the rugged space,” said KT Ong, general manager, Consumer and Commercial
Business, Dell Malaysia. “The Rugged Extreme line is backed by the Latitude
promise of reliable, secure and manageable commercial PCs and can move easily
from the boardroom to the battlefield or wherever the job takes you—an
assurance unmatched by the competition.” 


Real-World Rugged with Anywhere Productivity 
The Dell Latitude Rugged Extreme solutions are
purpose-built to withstand hazards such as dust, moisture, drops, vibration,
extreme temperatures and other punishing conditions faced by users in 
fields such as military service, public safety, manufacturing and first
response. Latitude Rugged Extreme notebooks are independently tested to
military standards including drops up to six feet, as well as ingress
protection, emissions and hazardous materials certifications by a third-party
testing facility.1 No single field test accounts for every possible
scenario, so the Dell Rugged Extreme portfolio is tested above and beyond every
existing standard to verify survivability in real world situations.
The Dell Latitude 12 and 14 Rugged Extreme
are built to endure worst-case conditions with the most robust materials
available, including impact-resistant ultra-polymers and sturdy magnesium
alloy. Data is protected from the elements with sealed doors and compression
gaskets while enabling performance at high temperatures with fourth-generation
QuadCool™ thermal management.
Based on feedback from key customers on
areas where the competition falls short, the Latitude Rugged Extreme lineup
also features the following innovations:
Direct-View outdoor-readable display for
productivity in harsh sunlight that reduces glare and reflectivity with less
reliance on backlighting (resulting in longer battery life)
Resistive multi-touch on the Latitude 12 Rugged
Extreme for recognizing intuitive gestures while wearing thick gloves
The industry’s first rugged “flip-hinge”
convertible display with the Latitude 12 Rugged Extreme
Docking commonality across the Dell Rugged Extreme
portfolio, regardless of form factor for cost savings over time
Sealed, customizable “RGB” backlit keyboard enables
work in all lighting environments and features an “instant stealth” mode to go
Up to 16GB of
memory7 and up to 512GB solid state storage
Full HD webcam
with a privacy shutter
Eight megapixel
bottom camera with flash on the Latitude 12 Rugged Extreme
USB 3.0 and
native serial on all Rugged Extreme products with dual serial/RJ-45 on the
Latitude 14 Rugged Extreme
The Latitude 12
and 14 Rugged Extreme notebooks enable productivity anywhere with long battery
life-up to 8.5 hours and up to 14 hours, respectively2-to power an
entire shift. They also feature efficient fourth-generation Intel® Core™
processors, speedy solid state storage and discrete graphics options for the
Latitude 14. To stay connected and collaborate, both models also offer a suite
of wireless capabilities3, including available mobile broadband4
and dedicated GPS5.
the Boardroom to the Battlefield
Latitude means business and
the Rugged Extreme 12 and 14 are no exception, bringing exceptional security,
manageability and reliability to the rugged space and enabling anytime,
anywhere connectivity users need without sacrificing the control IT departments
require. The new additions feature simplified system management with remote
management capability and available Intel® vPro™ technology for efficient
out-of-band management, available FIPS 140-2 compliant Trusted Platform Module
(TPM1.2)9, Dell Data Protection | Encryption and ControlVault™
advanced authentication, and are backed by a comprehensive suite of Dell
service and support options.
“It’s all
about speed and performance in this business—and that includes the speed of
your technology. The right data can mean the difference between winning and
losing. And with Dell’s collaboration and ability to make us more efficient,
the sky’s the limit,” said Tad Geschickter, co-founder, JTG Daugherty Racing.
“One of our biggest challenges day in and day out is the environment in which
we work—extreme temperatures, dirt, grease, rain and frequent drops. We’ve
found a solution in the Dell Rugged portfolio.”  Hear more from JTG
Daugherty here.
computing needs increasingly extend beyond the boundaries of the office,”
said Shawn McCarthy, research director, IDC Government Insights. “We see a
growing requirement for ruggedized devices across a wide variety of business
directives. As device requirements increase, so will end-user performance
expectations. Balancing the divergent needs of end users will become
increasingly important for manufacturers of these types of devices.”
Availability & Pricing

The Latitude 14 Rugged Extreme begins at RM
12,300 and is
available today. The Latitude 12 Rugged Extreme convertible notebook
begins at RM 14,700 and
is also available today.