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November 11, 2016

Western Digital Introduces Modern and Innovative Redesigns of My Passport and My Book Hard Drives


Western Digital Corporation (“Western Digital”) (NASDAQ: WDC), today introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership withfuseproject, an award-winning industrial design and branding firm, the reimagined products were builtwith the customer in mind. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.

“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased,the team focused on the design and user experience to catapultMy Passport and My Book to the next level,” said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital.“Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves BĂ©har, founder and Principal Designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

As part of the reimagined design, the My Passport driveswill come in six vivid colors – Black, Yellow, Red, White, Orange and Blue –while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents.Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe. 


The new WD® products include:

My Passport portable hard drives – trusted andloved portable storage, in a reimagined design, that fits in the palm of your hand
  • New attractive design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Automatic backup with included WD Backup™ software
  • Up to 4TB capacity
My Passport for Macdrives – your MacBook® computer’s best friend
  • New attractive design with textured bottom 
  • Password protection with 256-bit AES hardware encryption
  • Formatted for Mac OS® X and Time Machine® ready for easy backup
  • Up to 4TB capacity
My Book desktop hard drive– trusted, high capacity backup for PC and Mac®
  • Password protection with hardware encryption 
  • Automatic backup with included WD Backup software
  • Up to 8TB capacity

Pricing and Availability
My Passport and My Passport for Mac portable hard drives are protected by a 2-year limited warranty and is distributed by Eternal Asia (M) SdnBhd in Malaysia. My Passport drives have a Manufacturer’s Suggested Retail Price (MSRP) of 1TB at RM279.00, 2TB at RM409.00, 3TB at RM569.00 and 4TB at RM709.00, while the My Passport for Mac drivehas a MSRP of RM319.00 for 1TB, RM475.00 for 2TB, RM709.00 for 3TB and RM739.00 for 4TB.

My Book desktop hard drives are protected by a 2-year limited warranty and is distributed by Eternal Asia (M) SdnBhd in Malaysia. My Book drives have a Manufacturer’s Suggested Retail Price (MSRP) of 3TB for RM519.00, 4TB for RM639.00, 6TB for RM1,009.00, 8TB for RM1,319.00 and 10TB for RM1,599.00

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