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June 15, 2016

HONOR 5C Announced: All the features of a flagship in sub-RM1,000 smartphone!


honor Malaysia has announced their latest mid-ranger - honor 5C, to their current smartphone line up.

The honor 5C has the same premium aluminium alloy body as the 5X but with a smaller 5.2 inch full HD IPS LCD screen. The phone is powered by the latest Kirin 650 chipset coupled with 2GB RAM, which delivers excellent performance per power ratio. We expect improved performance and battery life from the new Kirin 650 especially when you have a large 3000mAh battery under the hood.

The rear camera is 13 MP with F2.0 aperture while the front camera is 8 MP with F2.0 aperture.

Priced at RM799 (grey/silver) and RM849 (gold), we have great expectations from honor 5C.




Full press release below
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HONOR 5C: All the features of a flagship in sub-RM1,000
smartphone!

honor Malaysia 5C set to thrill with flagship qualities and premium experience
thanks to all new Kirin 650 16nm chipset

Kuala Lumpur, 15 June 2016 – honor Malaysia proudly unveiled the latest addition to its family of handsets, the honor 5C, a mid-range smartphone equipped with the all-new Kirin 650 16nm chipset, supported by a list of flagship features and designed in accordance with the latest top notch quality standards in the world. And it gets better. At below RM1000, the price is too good to be true.

At a media-exclusive event held yesterday, honor Malaysia gave its audience the opportunity for a first look and feel at the honor 5C and all the features that come with it. The 5C is honor Malaysia’s answer to its fans who have been eager to get their hands on a mid-range smartphone, priced below RM 1,000, but come packed with all the state-of-the-art technology, top-notch performance and the best user experience fans can ask for.

Speaking at the media unveiling, Allen An, E-Commerce Director of honor Malaysia explained that the honor 5C is one of honor Malaysia’s proudest additions to its line of product offerings for its fans because not only does honor offer a value for money smartphone, it also empowers users with flagship grade quality through state-of-the-art chipsets, stunning specs and features, which is enhanced by its delicate aesthetics.

“The honor 5C is a testament to the company’s commitment to bring improved quality and user experience to consumers. Our pursuit of the best quality and experience with a reasonable price comes from our continuous conversations with digital natives and our fans. honor is very much a brand created by the consumer, for the consumer; and this remains a part of our brand DNA. Consumers have been calling out for a device that is reasonably priced but does not compromise on power, performance, style and quality. Our answer to them is the honor 5C,” An said.

He added that honor Malaysia will continue to go the distance to offer high quality products that utilise innovative technology; reinforcing its commitment to its fans by giving our consumers a superior mobile experience while the brand is expanding its global presence.

The Power From Within
The honor 5C is powered by the all-new Kirin 650 chipset which employs the flagship FinFET Plus 16nm technology, a couple of generations ahead of the majority of silicon chips in the mid-range market which still use processors ranging from 20nm to 28nm. The Kirin 650 chipset enables the device to deliver a 65% increase in overall CPU performance. For graphic performance, the Kirin 650 includes the powerful Mali-T830 GPU which ensures a seamless gaming experience with a whopping 100% increase in GPU performance.

The honor 5C’s large 3000 mAh capacity battery complements the chipset’s flagship big.LITTLE architecture, supported by the Android 6.0's Doze Mode and Huawei's SmartPower 3.0 power-saving technology, resulting is a decrease in power consumption by 40%. Other than lightning-fast performance and efficient power consumption, the Kirin 650 ensures a smooth user experience, all thanks to the rapid rapid eMMC 5.1–based flash memory chip and all-new EMUI 4.1, based on the Android 6.0 Marshmallow with a wide range of useful features. The combination this super advanced processor for less than RM1,000 is not only a first for honor, but a first in the world!

In terms of enhanced security, the Fingerprint Identification 2.0 includes the Replay Protected Memory Block (RPMB) technology, which encrypts and stores fingerprint data in a separate secure storage area, ensuring that fingerprint data cannot be accessed, even if the phone is rooted. This 2nd generation Swedish-designed FPC fingerprint sensor has improved by 100% compared to its 1st generation; hence enabling screen unlocking in a speedy 0.5 seconds while adding a fingerprint is so easy with just six touches!

Camera that is stunning on the outside, smart on the inside
The honor 5C is equipped with a 13 MP rear camera with F2.0 aperture and 78° wide-angle 5-element (5P) macro lens, which is also anti-reflective, oleophobic and infrared-absorbing, for clarity in every shot. For the selfie aficionados, the honor 5C comes with an 8 MP front camera with F2.0 aperture and 77° wide-angle lens. Its four-element (4P) lens ensures crystal-clear image rendering which is best for stunning selfies.

The camera’s SmartImage 3.0 image processor comes with a variety of creative filters and shooting modes, which you could only find in higher-end smartphones. There is a plethora of the flagship shooting modes, for instance the Professional mode, which allows you to manually adjust the ISO for the best picture. Other amazing camera features include Light Painting mode, Time-Lapse and Beauty mode.

Crafted with flagship features under the world’s strictest quality standards
From the stunning aircraft-grade aluminium-alloy body and the 5.2-inch Full HD display, to the dual antennas and the integrated speaker box with smart power amplifier – everything that makes up the honor 5C easily renders it the epitome of a flagship-quality device within the medium-range smartphone segment.

In terms of phone quality, the 5C is the first model built according to Huawei's stringent 3.1 quality assurance standards. A number of new accelerated aging tests were conducted to identify improvements, including drop tests, impact tests, port durability tests, temperature-humidity tests, thermal shock tests and salt spray tests.

So…where can you get it?
The honor 5C can be yours for a smooth RM799 in Grey and Silver, whereas the Gold version is still very attractive at RM849. Log on to VMall Malaysia (http://interest.vmall.my/5C) or Lazada Malaysia (http://www.lazada.com.my/honor-5c/) to get your pre-orders in beginning June 20th
Similar to previous honor devices, the honor 5C comes with a 6-month one-to-one exchange policy from honor Malaysia.*

For more product information, please visit http://www.hihonor.com/my or our online stores, VMall Malaysia http://www.vmall.my and Lazada Malaysia http://www.lazada.com.my/honor-5c/)

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