Hello ladies and gentlemen, this is Jack from Tech-Critter bringing you coverage of Microsoft's TGIF with Surface event, which was held at GSC Signature this past Friday.
To celebrate the success of the Surface and Windows 10, Microsoft Malaysia has recently launched an influencer campaign by partnering with four talented, young individuals from ranging sectors including but not limited to the startup, technology and also creative scenes of today.
- Pang Tun Yau, Editor of Lowyat.Net - Malaysia's largest tech publication, full-time tech fan, and a self-proclaimed walking gadget encyclopedia.
- Raeesa Sya, Entrepreneur, brand strategist, designer, commercial model, and currently the co-founder and Chief Commercial Officer (CCO) of Bfab.my, an online beauty, and one-stop wellness center.
- Reuben Samuel, Professional DJ and multi-instrumentalist, as well as the founder of Mile High Sounds. He also goes by the moniker "Blastique" for his more electronic-based projects.
- Sheldon Goh, Accomplished comic book and storyboard artist with notable works, including horror and adventure comic book series "Grimm Fairy Tales" and other independent comic book publishers in the United Kingdom.
|Bruce Howe, General Manager, Consumer Channel Group at Microsoft Malaysia, addressing the media at the TGIF with Surface session on Friday|
|Andres Sirel, Windows & Devices Business Group Lead at Microsoft Malaysia, demonstrating Windows Ink - an all-new experience, putting the power of Windows in the tip of the Surface pen|
Moving on, Andres Sirel, Windows & Devices Business Group Lead at Microsoft Malaysia then proceeded to show us how Microsoft aims to integrate both hardware, the Surface Pro 4 and software, Windows 10 to create the perfect product for people from all walks of life. With the new insider build of Windows 10, Andres Sirel gave us an interesting glimpse of all the features and updates that Microsoft has planned to release in the not to distant future in attempts to further amplify the features that the Surface Pro 4 has to offer.
The campaign then kicked into high gear, with Pang and Raeesa sharing tips on being productive, while Reuben and Sheldon talked about their passion and creativity in designing works of art. All four of them also shared their experience of what it was like to be using the Surface Pro 4 as their main device throughout their month long endeavour.
|Pang Tun Yau, Editor at Lowyat.Net, describing his experience working on the go with the Surface Pro 4|
The first to start was editor and tech-lover, Pang who spoke about balancing his busy professional life with personal downtime with his Surface Pro 4. "Being and editor, my work involves a lot of traveling, covering events and trying to be among the earliest to report breaking news. This means a lot of productivity is done on-the-go. The Surface is a mobile, lightweight machine that allows me to work virtually anywhere - and has enough power under the hood to do more intensive tasks like photo and video editing when necessary" he said. Also, despite him being a password-heavy person, he found that Windows Hello feature that comes with Windows 10 surprisingly impressive. "Biometric authentication is common for smartphones, so it's great that it is seamlessly replicated on a laptop/tablet!" he concluded.
|Raeesa Sya, CCO and Founder of Bfab.My, sharing tips on how the Surface Pro 4 can be an essential tool for a busy entrepreneur like her|
Designer, start-up expert and co-founder of Bfab.my, Raeesa, also weighed in on how the device can be an essential tool for a busy entrepreneur like her. "My work requires constant connectivity and mobility when dealing with internal teams, partners and clients. Times is indeed of the essence and having the right tool is extremely important when you need to be qquick and responsive at all times." she shared. Previously coming from a Macbook, she claimed that the OneNote and Surface Pen combo is definitely a pleasant surprise. Her favourite thing about it was that she doesn't need multiple Word documents to store her notes anymore and everything is saved to her cloud-backed OneNote. She was also kind enough to let us in on a little secret, first time users of Bfab.my can enter the promo code "welcome25" to get rm25 off their first try of the range of services they provide!
|Reuben Samuel, professional DJ and multi-instrumentalist, giving LIVE music-making demonstration on the Surface Pro 4|
"Sound and music are something that is very abstract and one can very well interpret the piece in various ways, but it took careful planning for me to record each sound and stitch them on the Surface Pro 4. Being a stranger to the Surface, the device has impressed me since I started using it - from replacing the mouse with a more natural movement using the Surface Pen, to doing the mixing on the device without my sequencer - in short, the Surface Pro 4 has really exceeded my expectations!" he said.
|Sheldon Goh, accomplished comic book and storyboard artist, sharing design variations for character Spike, the sidekick to his original superhero character The Mighty Kenyalang, designed on Surface Pro 4|
|Sheldon Goh, giving a live demonstration of how he sketched the initial designs of his comic book character on the Surface Pro 4|
While effortlessly demonstrating how he used the Surface Pro 4 and Surface Pen to sketch out early designs of the characters, he shared, "As a Sarawakian myself, I drew inspiration from the hornbill that is both the state bird of Sarawak and a cultural symbol for the people of Sarawka, especially the Dayak communities. Because inspiration comes at random times, it is important for me to have sketching tools around, which normally consist of a pen and paper. Impressively, I found that sketching on Surface feels very natural, the Surface Pen having been engineered to very closely mimic the way a real pencil feels on paper. Despite its size, having access to the full Adobe Creative Cloud, specifically Photoshop makes a huge difference to us artists when we are on-the-go, especially when we need to work with heavy editing."
Once again, this has been Jack bringing you coverage of Microsoft's TGIF with Surface, stay tuned for everything tech related right here at Tech-Critter. Thank you for reading and I hope you have a nice day!
Windows 10 and Surface
Pang Tun Yau