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November 29, 2014

Unboxing & Review: ASUS STRIX GTX 980 OC Edition

By: Low Chern Lin

The lower end Maxwell GPU first hits the market with GTX 750 Ti and GTX 750 in early February of 2014 with a promising performance yet low power consumption which sparked our interest in the possible up coming GTX 800 series. Instead of a GTX 800 series GPU, NVIDIA launched the high end GTX 900 series (GTX 980 and GTX 970 based on the Maxwell GM204) on the 19th of September 2014 on their regional briefing held in Bangkok.

ASUS Malaysia was kind enough to send us their latest GTX 980 under STRIX brand for today's review, the second STRIX branded graphics card reviewed here on Tech Critter since our last review on the STRIX GTX 780 OC Edition. ASUS took the name STRIX, which means owl in Greek; known to be an adapt nocturnal hunter capable of silent flight and attack its prey without being noticed - silent is the keyword to ASUS's total silent cooling solution.

Model Name
Graphics Engine
 NVIDIA GeForce GTX 980
Bus Standard           
PCI Express 3.0
Video Memory
Engine Clock
GPU Boost Clock: 1279 MHz
GPU Base Clock: 1178 MHz
Memory Clock          
7010 MHz
Memory Interface
DVI Output : Yes x 1 (DVI-I)
HDMI Output : Yes x 1 (HDMI 2.0)
Display Port : Yes x 3 (Regular DP)
HDCP Support : Yes
1 x Power Cable
ASUS GPU Tweak & Driver
288.6 mm x 134.4 mm x 40.9 mm


The retail packaging has gotten a new look this time as ASUS has decided to replace the notable ripped metal design with the new design which is the head of the STRIX owl. You'll get a preview of the STRIX cooler at the middle left of the box, looks pretty much the same as the other directCU II coolers except for the shroud and fans that comes with stickers the resembles a pair of glowing red eyes of an owl. The features of the card can be clearly seen across the bottom of the box:

  • 4GB GDDR5 Memory
  • 0 dB Fan silent cooling solution
  • DIGI+ VRM and Super Alloy Power for stable overclocking
  • GPU Tweak for overclocking

Aside the small image of how the card is going to look like, there's brief but detailed description of the ASUS STRIX GTX 980's prominent features printed at back of the box as well. Similar to any graphics card from ASUS, the ASUS STRIX GTX 980 comes with a limited 3 year warranty - as stated at the bottom right of the box.


The ASUS STRIX GTX 980 comes with a user's guide, driver CD, a Dual 6-pin PCIe to 8-pin PCIe adapter and a sticker set in red and black (it's up to you to decide which to stick on to the graphics card's shroud).

There isn't any notable changes in terms of design, pretty much the same as its predecessor - the STRIX GTX 780. The rest is assured, that the same 0 dB fan technology is implemented where the fan remains stationary when the temperature is below 65°C and will only spins when the temperature hits above 65°C.

You'll find 4 shiny nickel plated copper heatpipes at the side of the card, these heatpipes plays a very important role in heat dissipation.

The ASUS STRIX GTX 980 is powered by a 6-pin PCIe and 8-pin PCIe power connector.

At the bottom of the ASUS STRIX GTX 980, you'll find an awesome looking backplate that provide extra protection to the card by improving the rigidity of the card itself, reducing the common sagging or PCB bending issue.

SLI fingers for multiple NVIDIA GPU configuration - up to 4 GPU.

The ASUS STRIX GTX 980 comes with a total of 5 output display connector to satisfy your needs for multiple display monitor - 3 x DisplayPort, 1 x HDMI and 1 x DVI-I.

Performance Test

Test Rig Configuration
CPU Cooler
Cooler Master Nepton 240M
Intel Core i7 4790K
ASUS Sabertooth Z97 Mark S
Corsair Vengeance Pro 8GB@1600MHz
Primary Hard Drive
Crucial M500 120GB
Power Supply
Cooler Master V1200
Vector Bench Case

We've conducted our test by installing the ASUS STRIX GTX 980 to our test bench as above and each and every benchmark is conducted in a room with 31C° ambient temperature.

We ran a few graphically demanding games and synthetic benchmark in our possession at the resolution of 1920 x 1080, 4x Anti-aliasing.The final result of each benchmark is presented in the form of the graph below:

Overclocking and Temperatures
Due limited voltage adjustment, we've only managed to push the ASUS STRIX GTX 980 to its highest stable clock that is able to complete each game benchmark with the following values:
  • 1367 MHz on the base clock (Maximum boost clock of 1469)
  • 7880 MHz on the memory clock
  • 1.2V on the voltage for GPU

Although the overclocking result in numbers looks pretty impressive, but the performance gain we're seeing here is a little odd for certain benchmark. Here's the difference that we've observed in each benchmark after overclocking the ASUS STRIX GTX 980:

  • Unigine Valley: 5.9%
  • Unigine Heaven: 5.1%
  • Tomb Raider: 8.3%
  • Battlefield 3: 10.4%
  • Battlefield 4: 13.0%
  • Crysis 3: 22.2%
  • Far Cry 3: 14.8%

Temperature wise,  the idle temperature hovers around 48°C to 50°C which we consider unpleasant to our eye but still acceptable as it's unlikely to damage any component with that temperature. What impressed us is that the highest temperature achieved through FurMark stress test utility only reaches 73°C on single GPU and 76°C on dual GPU (SLI) setup. 

Final Thoughts
Currently the highest end offering from ASUS, the ASUS STRIX GTX 980 displays great potential for overclocking as going for 1367 MHz on GPU clock and 7880 MHz on the memory clock doesn't gives us any issue at all. On top of that, not only that the benchmark results overpowered the higher end NVIDIA GeForce GTX 780 and AMD Radeon R9 290X we've tested previously, the highest temperature hit on full load is much lower that we've expected - the idle temperature is rather high, due to the 0db fan design where the fans won't budge before the GPU hits temperature more than 65°C.

Down to the price tag, unless one is planning for a dead silent build, the 0db fan silent cooling solution is definitely not everyone's cup of tea especially when it cost RM 2199, RM100 extra compared to GTX 980 of other brands. Personally we think that the extra RM100 worth to pay for as the ASUS STRIX GTX 980 is really a good graphics card with excellent overclocking potential and powered by NVIDIA's latest power efficient Maxwell architecture GPU that could save some figures on your electricity bill.

  • Aesthetic appearance
  • Factory overclocked
  • Good overclocking potential
  • Comes with a metal backplate for enhanced rigidity and protection against PCB sagging
  • Able to maintain a decent idle temperature even without cooling support from fans
  • Low temperature on full load
  • Limited overclocking capability due to NVIDIA's Green Light Program
  • higher idle temperature due to the fans that only spins when the temperature hits above 65°C

November 27, 2014

Unboxing & Review: Vector "Beta Testor" Bench Case

By: Clement Thien

Vector first gained our attention with their Desk PC named the Belladonna during our first event coverage of PC Expo 2013 held at Mid Valley. Today, we have something more portable in our labs in the form of a Test bench - the latest product from Vector, the Benchcase.
(SRP for the Vector Benchcase: RM534.00)

November 26, 2014

Unboxing & Review: ASUS Sabertooth Z97 Mark S

By: Low Chern Lin

ASUS has previous made an appearance with their TUF’s latest design during Computex Taipei 2014, the Sabranco. The name itself is a combination of Sab(ertooth) and Branco, meaning white in Portuguese. Sabranco features a Sabertooth with white PCB with arctic-camo TUF Fortifier and Armor.

After the long wait, it's finally here but with a slight twist - Instead of Sabranco, we're getting a Sabertooth Z97 Mark S which we believe S is used to replace the previously derived name, Sabranco. The ASUS Sabertooth Z97 Mark S hits the market as a limited edition motherboard, but we're more interested to know if there's any added features aside of the unique appearance itself!

November 25, 2014

GIGABYTE Releases FORCE H1 Wireless Gaming Headphones Designed for Mobile Gaming

By: Low Chern Lin

GIGABYTE, the world’s leading premium hardware brand, today releases the FORCE H1 wireless gaming headphones designed for mobile gaming and entertainment. Via Bluetooth 3.0 technology, the sleek FORCE H1 provides hassle-free, wireless mobility for gaming enthusiasts who long for experiencing high-fidelity sound quality while playing their favorite game titles on the go.

With the explosion of mobile games in all their genres nowadays, the game content is rapidly getting more sophisticated, and it is no surprise that mobile gamers are also expecting much enhanced audio performance in their games. Catering to such needs, the FORCE H1 is specifically tuned to offer a comprehensive mobile gaming experience, delivering the optimized multi-dimensional comfort in sound, wear and control for mobile gamers.

No cable getting in the way, the FORCE H1 can be cordlessly connected to any Bluetooth enabled device. The on-ear design padded with ultra-soft ear cushions perfectly blocks all outside noise. Plus, the built-in 40mm gold-plated driver creates rich and clear all-around stereo quality, allowing gamers to get immersed in their favorite games anytime, anywhere.

The lightweight design with the unique hexagonal structure evenly distributes contact pressure to ensure wearing comfort, especially for long gaming or jam sessions. The swiveling ear pad with memory foam wrapped in breathable leather offers superior ergonomic fit to add extra comfort, while the stainless steel reinforcement provides both durability and flexibility for the optimized fit.

In addition to gaming, the FORCE H1 is also perfect for listening to music, watching videos/movies, and communicating on mobile devices. The integrated volume, call answering, and playlist controls on the ear cup bring users with easy and intuitive control navigated by touch. The prolonged battery life is good for 10 hours of uninterrupted wireless play/music time and up to 300 hours in standby with microUSB charging on the side. The headphones can be folded and stored in the supplied durable case ideal for commuting or long-distance travel.

November 23, 2014

Unboxing & Review: Armaggeddon Kai-9 Sentinel Gaming Keyboard

By: Clement Thien

Armaggeddon bumped me up one day with this one, been a while since we've taken a look at their products but they came through with the bran-new NightHawk Kai-19 gaming keyboard. Mighty thanks for all the trouble bringing this to us here.

This is not a mechanical keyboard, but retailing for RM140 SRP in the Malaysian market, I think it hits the mark perfectly for those looking for a keyboard full with features such as this one.

November 22, 2014

Unboxing & Review: CM Storm Suppressor

By: Low Chern Lin

Cooler Master CM Storm adopted mechanical keyboard as their gaming keyboards since QuickFire Rapid back in 2012, until the very recent Novatouch TKL that uses Topre's Capacitive Switches prized by many of the keyboard enthusiasts around the globe.

It's rare to see Cooler Master CM Storm to have a non-mechanical gaming keyboard when almost every keyboard in its gaming keyboard line up are made up of mechanical keyboards - well of course, except for the Devastator and Octane gaming combo set.

We'll be taking a closer look at Cooler Master CM Storm's latest gaming keyboard named Suppressor, courtesy of Cooler Master Malaysia. With not further adieu, let's find out if the Cooler Master CM Storm Suppressor is a keyboard that's worth money spending on.



The packaging is rather simple and we don't see any feature of the keyboard being listed anywhere  at the front. Also, the usual CM Storm logo that is always positioned right next to Cooler Master logo isn't there. 

At the back of the box, you'll find the feature available briefly introduced. 


The accessories included will be a plastic armrest, detachable USB cable and user's guide on the feature and installation of the armrest.

Closer Look

The keyboard has an irregular shape that somewhat resembles the shape of a P90 sub machine gun.

Macro Keys

The similar macro keys found on models like Trigger, Trigger-Z and Mech, but this time it's implemented on a rubber done switch keyboard. These macro keys can be programmed to perform tasks such as complex keystrokes or program launching with the help of the software available - we'll talk about this later.

Function Keys

The FN key used to trigger alternate function of the function key F1 ~ F7. We did notice that the right FN key is the only FN key that will trigger the alternate function while the left FN key remain as a Windows key for some reason.

From left to right: F1 - Switch ON/OFF the keyboard backlighting feature, F2 - reduce brightness, F3 - increase brightness, F4 - mute system volume.

From left to right: F5 - Decrease volume, F6 - Increase volume, F7 - Disable windows key.

The function keys located above the numpad area are the only function key that doesn't requires holding down the FN key to trigger.


For longer keycaps like modifier key, space bar key uses metal wire stabilizer to ensure the stable and smooth travel of these larger keys. The space bar key comes with 2 pieces of spring to enhance the landing of the space bar key, giving a soft landing experience when bottoming the space bar key.

The keycap has the same structure used on Devastator and Octane - no Cherry MX keycaps!

At the back of the keyboard, you'll find the mini USB port for the detachable USB cable to plug into.

Moving on to the bottom of the keyboard, you'll find 4 large rubber feet and the stylish honeycomb design for your eye pleasure.

At the bottom of the keyboard you'll find these large rubber feet that helps to provide better grip and prevent your keyboard from sliding away during intense gaming session.

The keyboard feet comes with rubber feet attached as well for the same purpose.


The armrest that comes with the keyboard can be installed and removed in the time of need, not to mention that the keyboard looks better this way.

It comes with a total of 5 rubber feet to further enhance the grip of your keyboard to the table.

Somehow, the armrest support has to be secured with screws and the plastic support that seems to be very fragile and prone to breaking under rough handling.


The interface of the keyboard software is pretty simple and straight forward we'd say. To setup a macro, simply click on any key on the keyboard image and you will be prompted with a list of macro options on the top right of the interface:
  • Default key will restore the targeted key to its original function
  • Single key allows you to remap targeted key to a single key press, pretty similar to the warkey key mapping utility used by some DOTA players.
  • Advanced allows you to set a targeted key to perform common tasks such as volume up/down, minimize to desktop, etc.
  • No function will remove the programmed macro on a targeted key
  • Launch program allows you to set the targeted key to launch certain programs when pressed
You can program up to 15 macros on each profile, making the total of 75 macros available.

At the settings tab, you can configure at such where the profile is applied based on the application launched.
The interesting part here is that the macro profiles are stored on the on-board memory of the keyboard, meaning that you don't have to reconfigure the macros when the keyboard is plugged into a different PC.

The macro recording function of the software allows you to record a combination of key press which can be then assigned to a targeted key, this can be recorded on the fly without having to leave your current task/ gameplay just to record the macro. This is very ideal for fast paced actions such as buying weapons in Counter Strike, DotA, etc where the actions are triggered by shortcuts.

Key Rollover Test

While we did noticed that there are limitation for certain key combination, Cooler Master has the key matrix of the Suppressor optimized for the default key configuration of most games that we've tried:
  • FPS - Counter Strike 1.6, Call of Duty Modern Warfare 2, Call of Duty Modern Warfare 3, Far Cry 3, Battlefield 3, Battlefield 4
  • RTS - Warcraft III, Starcraft, Starcraft II, Red Alert 2
  • Other - Tomb Raider, DJMax Trilogy, O2Jam

Thoughts and Verdict
Awesome will not be the suitable word to describe the Suppressor if you're fond to fancy mechanical keyboards or keyboard with rainbowish back lighting effect like the CM Storm Octane. It's true that the Suppressor is no where near to a mechanical keyboard nor a fancy keyboard with multicolored LED back lighting, but the functionality and quality of a gaming keyboard still shines from within - game optimized key matrix, disable Windows key and the underrated macro keys. 

We've seen people who bought keyboards with fancy macro keys that cost more than RM300 but never actually used any of the macro keys available. If the dedicated macro keys interest you more than any mechanical keyboard or fancy LED back lighting, paying RM199 for the Cooler Master CM Storm Suppressor doesn't seems to be a bad idea at all.  

  • Programmable macro keys
  • Media keys for music and video playback
  • Comes with an optional armrest
  • Optimized key matrix that works well on most mainstream games (FPS, RTS)
  • Detachable USB cable for easy storage
  • The gap of the armrest somewhat makes typing uncomfortable overtime (extends from spacebar to numpad 0)
  • The armrest support is pretty fragile

November 21, 2014

Alienware Unleashes Revolutionary New Graphics Amplifier with Highly Anticipated Portfolio of Ultimate Gaming Systems

By: Low Chern Lin

Alienware, a leader in high-performance gaming systems is announcing the legendary return of the Alienware Area-51 gaming desktop and the portable powerhouse Alienware 13 gaming laptop. Alienware also revealed the innovative Alienware Graphics Amplifier; giving gamers desktop graphics performance at home and high performance mobile gaming with the Alienware 13. A truly no compromises approach to gaming.

The Best of Both Worlds
When combining the new Alienware 13  and Graphics Amplifier, gamers no longer need to choose between a portable performer for fragging on the go or the fantastic FPS of a gaming desktop. The Alienware Graphics Amplifier boosts the already potent gaming performance of the Alienware 13, providing desktop graphics quality gaming at home while continuing to offer the same high-performing experience that road warriors demand.

“Until now, gamers have had to make some really hard decisions and compromises when they are looking for their next gaming system. Do you choose the raw power and performance of a desktop, or do you need the portability and battery life to game wherever they choose?” said KT Ong, general manager, Consumer and Commercial Business, Dell Malaysia. “The Alienware 13 combined with the Alienware Graphics Amplifier enables gamers to choose both, with an amazingly portable and powerful laptop for mobile gaming and then simply plugging into a desktop-class gaming experience when you get home. This is gaming without compromises.”

Raising the Bar for Portable Performance
Starting at RM 3,999, the Alienware 13, features an Intel Core i5 processor and NVIDIA’s GeForce GTX 860M with 2GB of dedicated GDDR5 graphics memory, all squeezed into a redesigned chassis, constructed with aerospace-inspired carbon fiber composite surfaces, that is a svelte 1- inch thin, weighs in starting at 4.5* pounds and inspired by Alienware’s EPIC premium industrial design language. For the first time in Alienware’s notebook legacy, the Alienware 13 offers an optional display powering a 2560x1440 QHD resolution as well as touchscreen technology.  The new LCD offering is designed with an exceptional IPS panel technology for rich, vibrant colors, and wide viewing angles. The Alienware 13 is also Alienware’s thinnest laptop ever, and still exceeds the high bar for gaming performance set by previous portable heavyweights.

Plug-In to Desktop Gaming Performance
The Alienware Graphics Amplifier can be purchased by itself or alongside the Alienware 13 for RM 1,009, and users will have their choice of desktop graphics cards from both AMD and NVIDIA as options when purchased with an Alienware 13 laptop. The Alienware Graphics Amplifier connects directly to the Alienware 13 through dedicated PCI Express lanes, so any graphics card will have more than enough bandwidth to drive desktop graphics experiences. The Alienware Graphics Amplifier can house a full length, dual-height graphics cards with up to 375 Watts of power. It also features four powered USB 3.0 ports, so gamers can plug in for instant access to their favorite peripherals and output directly to their gaming displays.

The Legend Returns
Revealed at PAX East, the Alienware Area-51 flagship desktop will be available to configure and order starting at RM 6,999. Every Area-51 comes loaded with Intel’s latest six or eight core Haswell-E Core i7 K-series processors (factory-overclocked), liquid cooling, graphics options from both AMD or NVIDIA, DDR4 memory, Killer Gigabit Ethernet, Intel 802.11ac dual band WiFi and Windows 8.1. Every Area-51 also features the iconic new Triad industrial design language engineered to improve the desktop gaming experience with a focus on optimized thermal management and ergonomics. This new functional design exceeds gamers’ requirements for easy access to front and rear ports, provides DIY enthusiasts with an open and comfortable chassis design for future upgrades, with each component meticulously laid out to optimize airflow for exceptional heat dissipation that ensures maximum performance.

Users who want the absolute best performance from their desktop can choose up to:
  • Intel Core i7-5960X Unlocked 8-Core Processor Overclocked to 4.0GHz with Turbo Boost
  • Graphics Options include Triple AMD Radeon 290X, Triple NVIDIA GeForce GTX 980 and even Dual NVIDIA GeForces Titan Z Graphics for Quad-GPU gaming
  • 32GB** of Quad Channel DDR4 at 2133MHz
  • 512GB** SATA 6Gb/s SSD main drive with a 4TB SATA 6Gb/s HDD Storage Drive
  • Killer Gigabit Ethernet NIC
  • Intel 802.11ac dual-band Wireless, WiFi and Bluetooth 4.0
  • Windows 8.1 Pro (64 Bit)

Ultimate Control for Ultimate Gaming
Alienware Command Center is also being updated to version 4.0 with a host of new features to enable a customized experience inside and out, in addition to existing features like AlienFX that allows for customized and interactive lighting triggered by events and scenes in-game. The newly expanded central control hub for Alienware systems, Alienware Command Center 4.0 now features detailed performance monitoring and tracking tools including single-click widgets that display vital information about many components including the CPU, GPU, memory and motherboard.

Alienware Command Center 4.0 now features custom tools for different systems, including a tutorial and the ability to track Graphics Amplifier connectivity and status on the Alienware 13. For the Area-51, Alienware Command Center 4.0 includes new detailed overclocking controls and performance monitoring tools that enable users to automatically boost performance with the press of a button or have the granular controls necessary to tweak individual settings with built-in safeguards to push their systems to the max.

Rocketing Ahead with Alienware and ROCCAT
Alienware is also proud to announce a collaboration with the innovative and world-class PC gaming peripheral maker ROCCAT Studios, melding Alienware’s signature customization and in-game immersion engine, AlienFX lighting system with some of ROCCAT’s most innovative peripherals like the Kone XTD, Isku FX and advanced Tyon gaming mouse. ROCCAT sat down with Alienware to expand upon their striking, highly customizable lighting systems and TalkFX lighting effects software. AlienFX enables ROCCAT devices to feature interactive and immersive lighting events for more than 85 games. These in-games lighting events and cues add another level of immersion to the gaming experience and can provide valuable information that give gamers an edge in any match.

RenĂ© Corte, ROCCAT’s CEO and founder said, “We are extremely proud and honored to begin this rich, collaborative partnership with Alienware. Since 1996, Alienware has been a benchmark for quality, exciting design, and love for the PC Gaming community. Like us, they value high standards in every product they bring to the public, and relentlessly strive to innovate. Our ROCCAT family is thrilled to take these first steps in what will without question be a fruitful partnership, combining some of our very best peripherals with Alienware’s AlienFX™ software.”

The Alienware 13, Alienware Graphics Amplifier and Alienware Area-51 are available for purchase today on, with retail availability in the coming weeks.

November 18, 2014

Malaysian SME Specializing in Supply Chain Management Solutions Reinvents Working Methodologies for Global Companies Using 21st Century Technology

By: Low Chern Lin

Rukmani Subramanian, Chief Marketing and Operations Officer, Microsoft Malaysia

KUALA LUMPUR, 3 November 2014 – Maslog IT Solutions Sdn Bhd (“MITS”), a home-grown, MSC status company specializing in Supply Chain Management (“SCM”) solutions have been re-inventing working methodologies for global companies to be more agile and streamlined in their operations and process, leading to more profitable business outcomes. MITS have been providing turnkey solutions, including creating paperless solutions, and streamlining logistics software, to enable its customers to operate with efficient and cost-effective model of operations. By leveraging on 21st century technology, MITS is able to provide a competitive edge for its customers by enabling them to focus and grow their businesses, and not on maintaining their IT infrastructure.

Explaining how the company stands out from its competitors, Too Wei Kong, Chief Executive Officer of Maslog IT Solutions said, “We provide complete solutions that automate your entire organization using state of the art communication features and top notch technology. The solutions we provide integrate effortlessly with the way you run your company by seamlessly connecting to every department within the organization. On top of that, our solutions are flexible, and can be tailored to meet your business requirements, at any stage of your business growth.”

Microsoft Malaysia’s Chief Marketing and Operations Officer, Rukmani Subramanian said that Microsoft was delighted to be partnering with MITS to provide impactful solutions to its customers, “We are extremely proud that MITS has joined a growing list of organizations that has chosen us as their preferred technology partner – a reflection of the strong credibility we have with businesses in Malaysia. Microsoft and MITS are committed to helping companies get the most out of their IT investments to improve efficiencies, which ultimately leads to helping them grow their business. MITS’ choice of implementing Microsoft’s end-to-end stack of solutions including the back end infrastructure System Center and SQL Server, to the front end client of Windows devices, has cemented its status as a forward-thinking and technology-leading company.”

One of the distinct features of MITS is the company’s ability to transform otherwise complex procedures into simple and hiccup-free processes and operations. With a wide range of technology solution offerings, small businesses can benefit and profit from the company’s solutions the same way multinationals do.

Empowering local businesses for sustainable growth
Disposable Soft Goods (M) Sdn Bhd (“DSG”) is a baby and adult diaper company which has benefited from MITS’ solutions. Being a subsidiary of an international brand, DSG quickly gained recognition locally and was awarded the Silver Award for PetPet® from the Malaysia Effies for its achievement in meeting and exceeding marketing communications objectives in boosting PetPet® to be a strong and recognizable brand in Malaysia. With its growing human resource of more than 200 employees and its expanding business, DSG needed to ensure that it maintained continuous and sustainable growth through delivering high quality products and services to its consumers, retailers and business partners.

To achieve this, DSG collaborated with MITS to deploy an end-to-end Integrated Trade Management Solutions (“ITMS”) solution for its expanding business. The fully customized Microsoft stack of solutions included business intelligence, an integrated distribution systems and a Mobile Sales Kit System, which provided DSG with the automation it required for its back-end IT infrastructure, to its front-line sales force.

Too said that the end-to-end solution deployed for DSG was exactly what the company needed and that the benefits were already showing, “We are delighted to be the deployment partner for such a major player in the retail space in Malaysia. We worked very closely with the DSG team to find a solution that enabled a more agile, efficient and robust IT solution for the company, and managed to deploy it all within DSG’s timeframe and budget parameters. As a result, DSG is now reaping the benefits of an improved retail and distribution strategy. It has transformed its business efficiency gains by empowering its sales force with controlled measure to deliver sustainable growth.”

Since deploying the integrated ITMS solution, DSG’s operations have become more integrated, seamless and efficient. Its sales force is able to operate confidently - abstracting comprehensive information on sales statistics and market intelligence, as well as generating real-time reports effectively, while its backend IT infrastructure functions autonomously, providing uninterrupted up-time to the company.

Too Wei Kong, Chief Executive Officer, Maslog IT Solutions