November 18, 2014

Malaysian SME Specializing in Supply Chain Management Solutions Reinvents Working Methodologies for Global Companies Using 21st Century Technology

By: Low Chern Lin

Rukmani Subramanian, Chief Marketing and Operations Officer, Microsoft Malaysia

KUALA LUMPUR, 3 November 2014 – Maslog IT Solutions Sdn Bhd (“MITS”), a home-grown, MSC status company specializing in Supply Chain Management (“SCM”) solutions have been re-inventing working methodologies for global companies to be more agile and streamlined in their operations and process, leading to more profitable business outcomes. MITS have been providing turnkey solutions, including creating paperless solutions, and streamlining logistics software, to enable its customers to operate with efficient and cost-effective model of operations. By leveraging on 21st century technology, MITS is able to provide a competitive edge for its customers by enabling them to focus and grow their businesses, and not on maintaining their IT infrastructure.

Explaining how the company stands out from its competitors, Too Wei Kong, Chief Executive Officer of Maslog IT Solutions said, “We provide complete solutions that automate your entire organization using state of the art communication features and top notch technology. The solutions we provide integrate effortlessly with the way you run your company by seamlessly connecting to every department within the organization. On top of that, our solutions are flexible, and can be tailored to meet your business requirements, at any stage of your business growth.”

Microsoft Malaysia’s Chief Marketing and Operations Officer, Rukmani Subramanian said that Microsoft was delighted to be partnering with MITS to provide impactful solutions to its customers, “We are extremely proud that MITS has joined a growing list of organizations that has chosen us as their preferred technology partner – a reflection of the strong credibility we have with businesses in Malaysia. Microsoft and MITS are committed to helping companies get the most out of their IT investments to improve efficiencies, which ultimately leads to helping them grow their business. MITS’ choice of implementing Microsoft’s end-to-end stack of solutions including the back end infrastructure System Center and SQL Server, to the front end client of Windows devices, has cemented its status as a forward-thinking and technology-leading company.”

One of the distinct features of MITS is the company’s ability to transform otherwise complex procedures into simple and hiccup-free processes and operations. With a wide range of technology solution offerings, small businesses can benefit and profit from the company’s solutions the same way multinationals do.

Empowering local businesses for sustainable growth
Disposable Soft Goods (M) Sdn Bhd (“DSG”) is a baby and adult diaper company which has benefited from MITS’ solutions. Being a subsidiary of an international brand, DSG quickly gained recognition locally and was awarded the Silver Award for PetPet® from the Malaysia Effies for its achievement in meeting and exceeding marketing communications objectives in boosting PetPet® to be a strong and recognizable brand in Malaysia. With its growing human resource of more than 200 employees and its expanding business, DSG needed to ensure that it maintained continuous and sustainable growth through delivering high quality products and services to its consumers, retailers and business partners.

To achieve this, DSG collaborated with MITS to deploy an end-to-end Integrated Trade Management Solutions (“ITMS”) solution for its expanding business. The fully customized Microsoft stack of solutions included business intelligence, an integrated distribution systems and a Mobile Sales Kit System, which provided DSG with the automation it required for its back-end IT infrastructure, to its front-line sales force.

Too said that the end-to-end solution deployed for DSG was exactly what the company needed and that the benefits were already showing, “We are delighted to be the deployment partner for such a major player in the retail space in Malaysia. We worked very closely with the DSG team to find a solution that enabled a more agile, efficient and robust IT solution for the company, and managed to deploy it all within DSG’s timeframe and budget parameters. As a result, DSG is now reaping the benefits of an improved retail and distribution strategy. It has transformed its business efficiency gains by empowering its sales force with controlled measure to deliver sustainable growth.”

Since deploying the integrated ITMS solution, DSG’s operations have become more integrated, seamless and efficient. Its sales force is able to operate confidently - abstracting comprehensive information on sales statistics and market intelligence, as well as generating real-time reports effectively, while its backend IT infrastructure functions autonomously, providing uninterrupted up-time to the company.

Too Wei Kong, Chief Executive Officer, Maslog IT Solutions