October 28, 2014


WD®, a Western Digital (NASDAQ: WDC) company and storage industry leader, today announced the expansion of its award-winning WD Purple™ line of 3.5-inch hard drives for video surveillance applications, with the release of the 6 TB capacity. Video surveillance is a highly data-rich application within the “Internet of Things (IoT)” ecosystem. WD Purple hard drives excel in new and existing home and small business security system environments with up to eight hard drives and up to 32 high-definition (HD) video cameras. Available today, WD Purple hard drives are being offered in capacities from 1 TB up to 6 TB.

“Video surveillance has long been a pioneering Internet-of-Things application. Driven by machine-to-machine interaction between high-resolution, high-bit-rate video cameras and high-capacity surveillance video recorders, IoT applications bring access and big data analytics to improve user’s security,” said Matt Rutledge, senior vice president and general manager of WD’s Storage Technology group. “WD Purple 6 TB drives enable innovation in this fast growing market.” 

WD Purple hard drives are equipped with exclusive WD technologies, including:
  • AllFrame™ - In conjunction with ATA streaming, AllFrame reduces video frame loss, improves playback and increases the number of drive bays supported. WD Purple includes exclusive firmware enhancements that enable improved playback and minimize interruptions within a surveillance system.
  • IntelliSeek™ Technology - With low power consumption playing a crucial role in high-temperature always-on surveillance environments, IntelliSeek™ technology calculates the optimum seek speeds for the system workload, enabling lower power consumption and reducing noise and vibration.

Engineered for Compatibility
Built for seamless integration into new or existing video surveillance systems, WD Purple hard drives are designed and tested to surveillance-class standards and are compatible with industry-leading chassis and chip-sets. First introduced in February 2014 with the launch of WD Purple, WD worked closely with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems. Tests of WD Purple hard drives indicate superior performance to competitive surveillance-class brands of storage, especially as cameras, channel count and workloads increase. A special Compatibility Selector is available to assist customers with surveillance drive selection at:

Price and Availability
WD Purple surveillance-class hard drives are available at select retailers and distributed by Achieva Technology Sdn Bhd, Amble Action Sdn Bhd and Eternal Asia (M) Sdn Bhd in Malaysia. It is now available from 1 TB to 6 TB capacities and covered by a three-year limited warranty. MSRP for the 3.5-inch 6 TB drive, model #: (WD60PURX) is RM 1,088.00. Additional information about WD Purple hard drives and limited warranty terms may be found on the company website at